Cometh the Olympics, cometh the complete blackout on any non-official sponsor muscling in on the sporting festivities. Seriously, even mentioning a winter sport in an advert for the next few months could land you in trouble. However this didn’t stop Guinness from pulling off this little bit of emotive advertising genius featuring Biathlon competitors and twin sisters Tracey and Lanny Barnes. You won’t see it on TV as the blackout swooped down on 30th January, but Sports Liberated (sportchick.co.uk) drew this to our attention and we thought we should share.
Who doesn’t love a bit of sentimentality with their advertising?