Yesterday BBC World Service set sports reporter Kirsten Webster the challenge of delivering a gender balanced sports bulletin. The results were interesting, with Webster pointing out that despite reporting on the women’s Sony Open Tennis, there were no audio press clips of the female athletes available. Even more interesting was that after talking about women’s sport Webster nearly fell into the trap of referring to the men’s sport news as the ‘main’ sports before realising what she was saying. Listen here from about 49mins 30seconds in: bbc.co.uk/programmes/p01v2hkw
- Serena Williams and Sharapova at Sony Open Tennis
- Nicole Cooke calling on BBC to report on more women’s sport and apply a Title IX approach to sports broadcasting.
- WSFF’s facts and figures on women’s sports vs media.
So it was mostly a gender balanced sports bulletin focusing on how more sports bulletins (and beyond) need to be gender balanced. However at least the BBC and World Service were trying and maybe, just maybe, this could get the ball rolling for more of the same.
p.s the men’s sports reported on were:
- FC Basel possibly facing disciplinary action after their fans caused their Europa Cup match to be postponed for 10mins.