Women’s cricket looks to be setting a sponsorship precedent for women’s sport with the announcement today that the ECB have secured a two year deal with KIA for the women’s team. This is the first time there’s ever been a standalone sponsorship contract for England’s female team, making it a historic, as well as welcome move.
This new deal shows the momentum behind the women’s game at the moment. With the realisation finally that Charlotte Edwards et al are a strong and competition winning squad, media coverage has increased thanks to Sky and BBC Radio covering many of the matches, which in turn has brought more exposure, which in turn has led to a prominent sponsorship move. Isn’t it amazing what possibilities become open to teams when the media actually cover their games.
So congrats to the England Women’s team, role models not only for the game itself, but for what happens when the media starts to take women’s sport seriously.
And if you’d like to catch the women in action this summer:
|India Women||13.8.14 – 16.8.14||Kia Women’s Test Match||Wormsley Cricket Ground|
|India Women||21.8.14||1st Royal London ODI||Scarborough Cricket Club|
|India Women||23.8.14||2nd Royal London ODI||Scarborough Cricket Club|
|India Women||25.8.14||3rd Royal London ODI||Lord’s Cricket Ground|
|South Africa Women||1.9.14||1st NatWest T20I||The Essex County Ground, Chelmsford|
|South Africa Women||3.9.14||2nd NatWest T20I||The County Ground, Northampton|
|South Africa Women||7.9.14||3rd NatWest T20I||Edgbaston|